Why would we invite you to shop more? For conscientious consumers this would be counter-intuitive, right? We are usually reminded to recycle, repurpose, refurbish and look in our own closets.
But are these our only options? What would happen if nothing truly new was bought? It would be endless thrifting, recycling, upcycling and repurposing, right? If we stop buying new fashion, creators would simply stop making it. But fashion is not merely about material goods. It is the fullness and freedom of our expression of ourselves, it is our means of communication with the world about who we are. We cannot simply give up on it.